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School people with the lessons you learned at SXSW.
Add #sxswlesson to your tweets and spread your wisdom far and wide.
Comments by thisKat
I'm constantly shocked at how few marketers use web analytics effectively. I've considered taking jobs only if I have access to their analytics account and turning them down if they won't plan at least a quarterly review.
In response to IA is not a just phase of development, it must continue after launch and adapt to user behavior. Don't redesign it, fix it!
On that note, after I submitted my last comment I looked for the "Way, way more lessons" button above this field, toward the top of the page, not below. But this is fantastic. You guys continue to amaze me at every turn.
In response to IA is not a just phase of development, it must continue after launch and adapt to user behavior. Don't redesign it, fix it!
I don't game--at all--but I'm looking to the gaming world for best practices in community building. They've been doing it longer than anyone.
In response to Look to the video game world for cues on building immersive, interactive narrative. Your path may be finite but engage in play.