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Share your moments of enlightenment at #sxsw by tagging your tweets with . Browse them at http://sxswlesson.com/
ErinKurtz learned this on March 1st, 2010
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The web is not a dumping ground for your extra video content. It is a media outlet all its own, create accordingly.
ErinKurtz learned this on May 22nd, 2009
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A revolution can not begin in your friends list. It starts with changing of minds, not false validation from the choir.
ErinKurtz learned this on April 17th, 2009
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Stick your nose where it doesn't belong and embrace your ignorance. Don't get distracted when you fail.
ErinKurtz learned this on March 25th, 2009
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Upgrade Your Heroes.
ErinKurtz learned this on March 23rd, 2009
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If working on other people's brands is getting you down, build your own. Remain in the fuzzy front-end of innovation.
ErinKurtz learned this on March 20th, 2009
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Look to the video game world for cues on building immersive, interactive narrative. Your path may be finite but engage in play.
ErinKurtz learned this on March 20th, 2009
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IA is not a just phase of development, it must continue after launch and adapt to user behavior. Don't redesign it, fix it!
ErinKurtz learned this on March 20th, 2009
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Consider no difference between the web and mobile in order to lay the ground work for ubiquitous computing and new interfaces.
ErinKurtz learned this on March 20th, 2009
Comments by ErinKurtz
Not only that, they have had great results with episodic content and expansion packs. Games like WoW, Fallout 3, Half Life 2, Halo 3, to name a few, live on far past the street date. Definitely one way to form long term allegiances, not just customers.
In response to Look to the video game world for cues on building immersive, interactive narrative. Your path may be finite but engage in play.